On Tuesday, November 27, fashion’s (and footwear’s) finest gathered at the Museum of Modern Art for the 2012 Footwear News Achievement Awards where Rebecca Minkoff was awarded Marketer of the Year. Presenting the award were two-thirds of the funny fashion trio (known for their sporadic spoof videos), blogger Leandra Medine of The Man Repeller and model Hilary Rhoda. Embracing Rebecca’s trademark “shoetography” – her style of Instagraming her shoes from the waist down for which she has become known to do on a (almost) daily basis – Hilary and Leandra took the footwear photography into their own hands from the stage, playfully highlighting the brand’s social media ritual.
“I’m always so happy to support Becky because she’s one of the first brands that turned to social media. She forged this relationship with her followers and made them feel like they’re her best friends,” said Medine. “When I first met her, I sort of assumed we were going to be friends because in my head we already were.” (WWD)
The BFF trio: Rebecca Minkoff, Leandra Medine and Hilary Rhoda.
Leandra Medine practicing her wink.
Business partners and siblings, Uri and Rebecca Minkoff.
Leandra Medine and Hilary Rhoda showing off their shoetography skills on stage.
Rebecca and Uri Minkoff accepting their award.
Photos c/o Billy Farrell Agency