In a rare moment of luck (and great style, might we add), San Francisco boutique manager Kate Ogata was selected by the RM team via a “Style to Win” Instagram competition to attend the Rebecca Minkoff Spring/Summer 2013 runway show. A die-hard fan of Rebecca Minkoff for years, this opportunity was seemingly impossible to Kate until now. Through social media, brands like Rebecca Minkoff are communicating directly with their consumer and giving them opportunities to interact with the brand like never before. Quoted on CNN.com, Kate reflected on her experience and connection with the brand: “It’s a once in a lifetime opportunity. How often do you get to see a runway show in person?…She inspires me to try new things but to be true to myself…You see her as a real person and not just a label in a bag.” Click here to read Kate’s personal account of her trip to New York Fashion Week!