It’s no secret. Rebecca Minkoff loves her Minkettes.
To share her love for the countless girls who’ve helped her get to where she is today, Rebecca decided to give her fans the chance to help create her first print ad campaign. She chose Instagram as the medium of choice for connecting to Minkettes, asking fans to submit photos on the image sharing network to be selected to hit Style.com/Print, a new magazine venture from the team behind the wildly successful Style.com.
Hundreds of entries hit our Twitter and Instagram account, with great shots of our classic Morning After bag, to shoes and apparel. After scanning countless entries, one Minkette’s work really stood out, so we gave access to our showroom to come and shoot the final ad, pictured here, with our Resort collection…
Hope you love it!!!