Let us tell you a story…about a permanent pop-up called STORY. (Quite the paradox, wouldn’t you say?)
A 2000 square foot store-meets-gallery-meets-event space situated perfectly in Chelsea’s retail and gallery mecca, STORY rotates thematic “exhibitions” every four to eight weeks while also functioning as a store front. The brainchild of Rachel Shechtman, a consultant with her firm Cube Ventures, the marketing guru has made it her mission to partner brands and consumers through memorable, engaging experiences at STORY.
On Tuesday, Oct 9, Rebecca Minkoff was the first partner on a series of events this month called “Making Things,” sponsored by GE Garages. From 5-6 p.m., one of Rebecca’s beloved gray M.A.B.s was custom laser-cut with a beautiful lace-like pattern. At the end of the live M.A.B.-making, one lucky winner was selected to keep the bag.
Check out the photos below, and tell us what you think of our custom RM x STORY M.A.B.!